M&M chocolate candy Essay Example | Topics and Well Written Essays - 3250 words

M&M chocolate glass over - Essay ExampleThe organization is well known for its confectionary patsys like Mars bars, M&Ms, off-white Way bars, Snickers, Skittles, and Twix. Currently, the M&Ms chocolate candy is sold in over cytosine countries worldwide. The most catching feature of this product is that its unique taste is appealable to people belonging to tout ensemble age groups. The corporate principle of manufacturing chocolate products in domestic markets reduces the operational efficiency of the organization. In addition, the follow is exposed to FDA regulations as it operates in the consumer foods industry.The strong global presence and high brand recognition argon the major strengths of the company whereas expensive marketing campaigns seem to be a weakness of the business. Currently, M&Ms adopts a competitive pricing strategy because the product has been on the market for decades and there are numerous close substitutes for this product. Global market expansion, impro verd focus on social media promotion, and effective brand establishment are some of the marketing objectives identified for the M&Ms over the overture years. The organization is advised to rely mainly on direct and retail marketing channels to strike the marketing objectives proposed. The direct marketing channel strategy can benefit the organization to generate to a greater extent sales through its website and to offer cheaper rates to end consumers. However, the business concern may also see on other marketing channel strategies like advertising, sales promotion, and e-mail marketing that can increase its sales volume and meet marketing objectives.