The internationalization of Cambridge Satchel Company Essay

The internationalization of Cambridge Satchel confederacy - Essay ExampleThe paper tells that the services and products of the business atomic number 18 designed so that they can easily be adaptable to different culture and languages. This is one potential schema that is being utilized increasingly by organizations to increase profits margin, increase their market share, maximize their size, and become the industry leader. It is the core attribute to the ongoing strategy operate of many business firms which determines the organic evolution that is going on and change in the international firm in terms of scope, values, business ideas, principles, action orientation, converging of norms and nature of work. All these aspects of the process of strategy are related to the international dimension and thus the firm becomes Transnational. In the global competition, it is crucial for the firm to be transnational and internationalization process mainly focuses on the individual firms dev elopment on its integration, gradual acquisition, and use of knowledge about foreign operations and markets. The decision of internationalization by a firm is specifically to acquire profits. The showtime internationalization of The Cambridge Satchel Company was the opening of the opening of the first physical store in unexampled York at 31 James Street. The 3,239 sq ft opened on the 7th October 2014. Deanes kids were her motivation to starting and internationalizing the business that she started with her mother in 2008 when she needed to jaw adequate money to transfer her daughter who was eight by then away from bullies to a private school. All this was possible because Deane was a focused businesswoman. The Cambridge Satchel Company had just secured $21m of funding that came from Index Ventures, the venture capitalist that is backing the online fashion retailers Asos, Nasty Gay and Net-a-Porter as well as technology companies like Dropbox and SoundCloud. This was the first ever funding of the company and they had never taken on any debt either, although she was tight-lipped regarding how much was bought by equity index. It was not easy to give away a portion of the company but after two years of careful thought. It took long for to convince herself that she could actually find somebody who could exactly be she matt-up was necessary for her brand.